Industry Insights

successful influencer partnership

Strategies for Successful Long-Term Influencer Partnerships

Today, we’re lifting the curtain on influencer marketing backstage – unveiling the playbook on “How the Pros Do Long-Term Influencer Partnerships.” Grab a coffee and get comfortable for a crash course in longevity, authenticity, and the art of turning influencers into brand soulmates. 1. Leverage the power of authenticity Let’s face it – in a […]

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How to check if your brand influencer has fake Instagram followers

Detecting fake Instagram followers is crucial for brands. Learn to spot red flags, analyze engagement, and use advanced tools for authentic partnerships.   Ever wondered why your influencer collaboration isn’t reaping the expected results? Let’s talk about the shady world of fake Instagram followers and how they could be sabotaging your brand’s online presence. You

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The 7Ps of Digital Marketing & Marketing KPIs to Track in 2024

Unlock the secrets of successful marketing with the 7Ps of marketing mix model – product, price, place, promotion, people, physical evidence, and process.   What are the 7Ps of marketing? If you’re diving into the world of digital marketing, you’ve probably heard about the famous 7Ps marketing mix model –  ✔Product ✔Price ✔People ✔Promotion ✔Process

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